GILGIT: WWF-Pakistan recently organized a training workshop at its Gilgit office to enhance business development skills and marketing strategies of women farmers and to encourage youth to evolve in horticultural enterprises and contribute toward food security.
According to a press release, the workshop entitled “Training OF Local Farmers in Horticultural Enterprise Development” under the framework of UNDP-Coca Cola funded project, “Enhancing the value of Hydrological resources for Livelihood, Youth Employability and Climate resilience in Gilgit-Baltistan, Pakistan” was attended by some 30 local female farmers mainly youth from Gilgit, Danyore and Gahkuch. They were trained by Miss. Lal Bano, CEO Women Excellence and Empowerment initiative (WEEI).
Miss. Noorani, Livelihood Development Officer, WWF-Pakistan, Gilgit Office welcomed the participants and briefed the participants about the objectives of the training. She emphasized on transformation of traditional agri-farming practices to the modern ones and to link the agri-products to market through proper value chain development.
Miss. Lal Bano trained the participants about the following three modules.
1. Basic concepts of business
2. The farmer as an entrepreneur
3. Market and Marketing
The participants were equipped with business skills including how farm commercialization is taking place and logical steps involved in setting up and managing a business and small village based business groups were formed and action plan was made for next one year.
Participants were awarded certificates at the end of training session.